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NEWSLETTERS>
Marketing with your Newsletter
August 27, 2006
What is Newsletter/ EZine Marketing?
Newsletter/ EZine Marketing is the process of promoting
your website using an email newsletter or “Ezine.” It
works in much the same way as a traditional newsletter
except that it is sent as as an HTML or plain-text email.
Keep in mind that unsolicited email, or SPAM, is a large
concern for many people. Many email users use SPAM filters
and SPAM blockers to avoid receiving unwanted email.
Regulators have enacted the CAN-SPAM Act to restrict the
activities of email marketers.
Click here to read a summary of the CAN-SPAM Act
NetSiteExpress.com has zero tolerance for spam and has its
own system in place to prevent members from sending spam
and enforcing the CAN-SPAM Act, including fines and
possible cancellation of your website. Click here to see
more details.
NetSiteExpress.com’s Newsletter feature has a double opt-in
and sub-managing system ensuring that the newsletters you
send out through our web builder are in compliance with the
CAN-SPAM Act regulations. It makes it easy for subscribers
to opt-out if they no longer want to receive your
newsletter. The system takes them off the list
automatically saving you the time and hassle of keeping
your mailing list up to date.
How Does Newsletter/ EZine Marketing Benefit Me?
Helps you keep in touch with existing customers, to let
them know about sales, specials, encouraging them to buy
from you again.
Can be used to find new customers and direct them to your
website.
How Do I Set Up My Own Newsletter/ EZine?
Newsletters are great for maintaining a relationship with
existing customers. They can be sent easily using your
website auto-responder. Keep in mind that everyone you
send your newsletter to have requested it and are therefore
interested in your products/services.
Don’t forget to let your customers know that you have an
opt- in newsletter through an email and/ or your website’s
home page and invite them to become subscribers.
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